WELL Woman is a brand empowering women and femmes in the metro Detroit community through events and personalized coaching. The client wanted to incorporate a lot of bright colors and organic text to differentiate from many other coaching services that lean more corporate and scaled back. Bright pink and turquoise were the hero colors that everything would circle around.
WELL Woman logo, icon, and gradients in action.
WELL Woman landing page on desktop. WELL Woman services page on mobile.
Accompanying logos for future brands WELL Woman TALK and WELL Woman Institute
WELL Woman Color Palette including highlights and shadows.
